It seems obvious, but sometimes with all the pressure of making budgets, you get caught up in other activities that don’t put you directly on the path of creating orders.
Over time, this can become a rhythm that puts you in a pattern of being reactive this then causes your sales to stagnate. If this sounds familiar to you, it’s time to change your mindset.
To refocus your current sales effort, here are some easy but helpful tips to move you into proactive selling mode.
- Create a daily sales checklist. For example, identify the number of accounts you’ll approach today.
- Set aside a specific amount of time each day when you’re focused strictly on selling activity.
- Treat your selling time as sacred. Don’t let inbound calls distract you or break your focus.
- To sell effectively, you have to be in selling mode. Know your product or service in and out, rehearse your script, get upbeat, heck — listen to a favourite inspiring song if that’s what it takes! Just be sure you get in the zone, because this kind of energy brings out the best in you. Plus, it’s wildly contagious.
- Look at sales as a numbers game. Rejection is an opportunity to learn, streamline your appraoch and try again.
- Set performance goals. For example, you will achieve $X in sales during Y period of time. If you don’t reach the goals, you need to analyse why. It could be that you need to,
a) make changes in what you’re offering,
b) change the way you’re offering it, or perhaps,
C) reset your goals at more reasonable levels.
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